Businesses Look Different Here

27 October 2009 at 01:30 10 comments

By Meg Gray, KF9, Nicaragua

"Rent a telephone here"

"Rent a telephone here"

Walking around my neighborhood in Managua, Nicaragua made me realize that businesses look very different here. Every couple of houses there is asign in the window- “We sell nacatamales” or “We offer haircuts” or “Rent a Nintendo here”. Usually the sign is hand written, but occasionally it has been neatly typed. I only have to walk a block or two from house to find tortillas, chocolate-covered bananas, a pedicure, reading lessons, and all sorts of other things. It seems like everyone is selling something, but there is also hardly a storefront in sight.
When I moved to Managua, I was prepared to say goodbye to big box stores and for everything to be downsized a bit, but I wasn’t expecting so many of the businesses I visited to look so drastically unlike my notion of a business. In the United States, when I picture a business (big or small), I still picture a storefront or an office. That just isn’t the case in Nicaragua. And as a long-time Kiva lender, I also know that when I pictured the taco stands or clothing sales described in a business profile, I pictured a store, not a house. Thus far, my experience in Nicaragua is rapidly reshaping this idea. From house to house the services in my neighborhood vary, but they are all microbusinesses, storefront or not.

"Elementary-level classes offered here"

"Elementary-level classes offered here

Sure I have visited plenty of CEPRODEL clients that have a stall in the market or a small store of their own, but I have met just as many that work out of their house or in their backyard. Clients make bread in their kitchen to sell to neighbors. One woman I met keeps a small tray of supplies for making “quesillos” in the corner of their living room and then she sells them to students as she walks around the University campus. I have met several that take care of pigs in their back yard and then prepare and sell the meat. The list goes on and on. All of these clients are running successful microbusinesses, but none of them has anything even closely resembling an office, a workshop, or a storefront.

"Rent a Nintendo here. Buy pizza, ice, cakes..."

"Rent a Nintendo here. Buy pizza, ice, cakes, ice cream..."

Maybe this seems like a basic observation to you and you’re thinking “of course microbusinesses look different,” but despite knowing how small many of these businesses are, it still caught me off guard. The microbusinesses receiving loans from CEPRODEL range from one woman working in her kitchen to slightly larger enterprises with several employees. Regardless of size, location, or appearance, this type of business seems to be driving the economy in my neighborhood and I’m guessing in many other neighborhoods throughout Nicaragua. Now I just want to figure out what the houses without signs in the window are selling. I’m sure there’s something and I have three more months to figure it out.

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Meg Gray is currently a Kiva Fellow in Managua, Nicaragua with Kiva’s field partner CEPRODEL.

Entry filed under: CEPRODEL, KF9 (Kiva Fellows 9th Class), Nicaragua. Tags: , , , , , .

On the Road from Bethlehem, Danger is in the Eye of the Beholder How I Got Here

10 Comments Add your own

  • 1. Gemma  |  28 October 2009 at 18:21

    It must be really interesting to walk around and read the signs for all the different businesses. Are there any trends or anything very out of the ordinary?

    Reply
    • 2. mgray2noti  |  9 November 2009 at 08:27

      I have seen signs for all sorts of things. It is usually food- nacatamales, chorizo, pizza, cake, chocolate bananas, ice cream, pizza, soup- but there are other things too like used clothing or shoes. People also rent out a lot of things- chairs, tables, Nintendos, phones, etc. It seems like a little bit of everything.

  • 3. Howard Zugman  |  28 October 2009 at 14:37

    I like your post, Meg. It’s just possible that what you’re seeing in home/business operations is the most efficient manner in which to rub both. Maybe the next reasonable step is when the business gets too big for the house, you then look for a separate location for the business. Then add another employee. etc. etc. etc.

    Reply
  • 4. RaviG  |  27 October 2009 at 17:26

    Wonderful post with pictures. It’s late PM and I am about to head home from work. I’m going to be thinking where I can stop by for a quick bite – none along my route home. Best wishes, — ravi

    Reply
  • 6. lethalsheethal  |  27 October 2009 at 07:22

    Great post Meg!

    I have been seeing similar things here in Cusco. Sometimes the only way to find a business or a home is a crude hand-drawn map. Or just by asking a neighbor where “Señora (fill in the blank)” lives.

    Looking forward to learning about more “sign-less” businesses!

    Reply
  • 7. Victoria  |  27 October 2009 at 06:54

    Well, we know that at least one house without a sign sells helado…but we’ll still have to figure out the other ones. Great post!

    Reply
  • 8. Jan & John, KivaFriends  |  27 October 2009 at 06:24

    we all carry around preconceived notions. many of mine have been turned around by the words of a Kiva Fellow. this is another, thanks, jan

    Reply
  • 9. bkbriankelly  |  27 October 2009 at 05:36

    Great observation Meg, I totally agree with that. I’ve discovered restaurants that could have passed for abandoned buildings or delicious bread shops that you basically have to enter to see they are selling something. I keep finding myself surprised there isnt any form of advertising, as every store seems like a completely hidden gem.

    maybe its all part of the hip, speakeasy concept?

    Reply
  • 10. robpacker  |  27 October 2009 at 02:42

    Hi Meg,
    Great post. Very similar to what I’m seeing here in Kyrgyzstan and what everyone must be seeing everywhere.
    Rob

    Reply

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