Posts tagged ‘Scale’
Scaling in a Saturated Market: The Kenyan Experience
Seventeen young, scared faces sit around the board room for the full-day training of new marketers. I had been present the day that this new crop of SMEP employees was being interviewed. They had assembled en masse at our head office; many of them looking like the suit they were wearing had been hastily purchased at one of the local secondhand markets in anticipation of their first job interview. In fact, they were what I refer to as “babies” the young-ish, newly graduated staffers whose faces more often look up at me when I am conducting trainings at the SMEP branch offices all over Kenya.
I don’t call them babies to disparage them, but actually to highlight the new crop of SMEP employees that is fresh-faced and wide-eyed, ready to take on challenges and work for the first MFI in Kenya.
The 17 new marketers take a while to warm up during the training – they seem scared to speak, and I think back to employee trainings I have been in the United States, where each one of us struggles to prove ourselves by opening our mouths and commenting on every nugget of information offered by the trainer. These new recruits are the latest line of offense on SMEP’s push to capture more market share in a country where microfinance is overwhelmingly popular.
